The great advantage of digital printing is that it takes far less time than customary printing methods. If you suddenly need new firm cards for a meeting this afternoon, or you naturally have to have your presentation printed out for a last slight client meeting, or maybe you've run out of training manuals to hand out at a class this evening, it's the digital printer who will save you.
A digital press doesn't need most of the preparing that's needed for a customary litho press: plates don't have to be created, rollers don't need to be inked, there's no checking for registration or positioning, and you don't have to wait hours for ink to dry. But the name 'digital printing' refers to a wide range of printing equipment: from a two hundred thousand pounds (sterling) Indigo press, to a fifty pounds (sterling) Hewlett-Packard desktop printer - both are digital and both are printers, but the potential and cost are very different.
Litho Printing
Unfortunately, many citizen haven't yet realised that there is such a huge variety available. If the printer you turn to only uses high end Indigo presses, then your printing will all the time be great potential but could be costly. And if you all the time turn to your local copy shop for your digital printing you may end up with low cost, low potential desktop print outs.
If you are trying to pick the best digital printer for your firm cards, or anything else for that matter, these are likely to be your three main options:
Indigo Digital Press
The big Kahuna when it comes to digital printing, Indigo is the world leader in digital market presses. Taken over by Hewlett-Packard in 2001, Indigo was a forerunner in the early digital printing market, and the name is synonymous with high quality, but relatively high priced digital printing.
Konica Minolta Digital Printers
Representing the medium range - in cost but not necessarily in quality! Konica Minolta's 'Magicolor' series high performance colour laser printers are noted for their high potential output. Maybe the best value option, when it comes to digital printing, Konica Minolta are low cost, good potential and supply a fast turnaround when you need your training manual, presentation or firm cards printed today!
Desktop Printers and copiers
Every firm has at least one desktop printer, and most homes do too. What many citizen don't realise is that when they go to the local copy shop and ask for their firm cards to be printed, the copy shop might well be using something similar to what is used in many offices and homes. This might be called digital printing but it is not in the same league as Konica Minolta or Indigo presses and for most firm needs, this is a poor choice.
When you need some fast but good potential printing done, don't just ask for digital printing - ask what equipment your printers are using. Make sure that the equipment is convenient for your requirements, both in terms of cost and quality. And ideally, find a printer who offers the high end and medium range options and discuss the merits of both.
Digital Printing - looking The Best Printer For Your company Cards Litho Printing
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